The Cleveland Cavaliers agreed to a multiyear sponsorship deal to wear Goodyear's iconic Wingfoot logo on their jerseys beginning with the 2017-18 season.The Cavs and the tire company, founded and headquartered in Akron, Ohio, announced the partnership on Monday at Quicken Loans Arena, home of the defending NBA champions.Cavaliers star LeBron James is Akron's favorite son and the Goodyear Tire and Rubber Company is the city's cornerstone company, founded in 1898."Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community," James said in a statement. "There is something special for me personally about having that logo on the Cavs uniform. Goodyear is also very supportive of the LeBron James Family Foundation. I can't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family."The NBA announced a year ago the approval of a three-year pilot program to sell ads on player uniforms starting next season. The sponsorship patch will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor's logo."This is a natural fit between two organizations rooted in Northeast Ohio whose strong brands have a global following," said Rich Kramer, chairman, CEO and president of Goodyear. "Goodyear has always been connected to the Cavs from our blimp coverage to the tremendous passion of our associates for the team, and we're excited to make this relationship even stronger."The Wingfoot patch will appear on the front left of the jersey, opposite the Nike logo. Nike will become the NBA's official uniform supplier beginning next season"We go together like peanut butter and jelly," Cavaliers CEO Len Komoroski said. "It makes sense that we partnered with such a respected worldwide leader that is located in our backyard."